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Digital Display Network Media Kit
The City of Winnipeg operates a growing digital display network featuring 40 high-definition screens installed in 33 high-attendance community facilities. Hundreds of thousands of Winnipeggers attend our facilities every year for library programs and services, leisure/active living programming, participating in competitive sport, fitness services, and as spectators.
Facility Attendance – 2017
With over 4.8M visits to our facilities in 2017, our network provides a cost effective opportunity to quickly reach your target audience and maximize the impact of your message.
Aquatics Programs
300,000+
Registered program visits
Membership Scans and Admissions
920,000+
Day use of weight rooms, leisure centres and indoor pools
Libraries
3 million+
Registered program visits and walk-in patrons
Arenas
600,000+
Registered program visits, major ice group users and spectators
Rates
Rates are per week. Minimum buy: 4 weeks
| Ad Length | Campaign Length | Group 1 | Group 2 | Group 3 |
|---|---|---|---|---|
| 7 seconds | less than 1 year | $60 | $51 | $30 |
| 1 – 2 years | $57 | $49 | $29 | |
| over 2 years | $54 | $46 | $27 | |
| 15 seconds | less than 13 weeks | $105 | $90 | $53 |
| 13 to 25 weeks | $100 | $85 | $50 | |
| 26 to 51 weeks | $97 | $83 | $49 | |
| 1 – 2 years | $93 | $79 | $47 | |
| over 2 years | $90 | $76 | $45 | |
| 30 seconds | less than 13 weeks | $165 | $141 | $83 |
| 13 to 25 weeks | $154 | $131 | $77 | |
| 26 to 51 weeks | $149 | $127 | $75 | |
| 1 – 2 years | $141 | $120 | $71 | |
| over 2 years | $132 | $113 | $66 |
Additional Rate Information
- Price per week
- Minimum buy: 4 weeks
- All rates are net before tax
- Ad Changes–$60
Facility Information
Facility Groups
Group 1 – Whole Network
- Facilities: 33
- Screens: 40
- Daily ad exposures: approximately 7,150
Group 2 – Leisure Centres, Pools, Arenas
- Facilities: 13
- Screens: 17
- Daily ad exposures: approximately 4,250
Group 3 – Libraries
- Facilities: 20
- Screens: 23
- Daily ad exposures: approximately 2,900
Ad exposure = total number of times an individual ad is shown
Facility Information
Group 1 – Whole Network
Includes all screens in our network.
Group 2 – Leisure Centres, Pools, Arenas
| Facility | Screen Locations | Indoor/ Outdoor Ice Rink |
Recreation Amenities* | Indoor Pool | Library |
|---|---|---|---|---|---|
|
Bonivital Pool 1215 Archibald Street |
Reception desk–lobby | no | no | yes | no |
|
Cindy Klassen Recreation Complex 999 Sargent Avenue |
|
outdoor (speed skating oval) |
yes | yes | yes |
| Elmwood Kildonans Pool 909 Concordia Avenue |
Lobby/lounge | no | yes | yes | no |
| Fort Rouge Leisure Centre 625 Osborne Street |
Reception desk–lobby | indoor (Sam Southern Arena) |
yes | no | yes |
| Kinsmen Sherbrook Pool 381 Sherbrook Street |
Lobby/lounge | no | yes | yes | no |
| Margaret Grant Pool 685 Dalhousie Drive |
Lobby/lounge | no | no | yes | no |
| Pan Am Pool 25 Poseidon Bay |
|
no | yes | yes | no |
| Sam Southern Arena 625 Osborne Street |
Arena entrance–lobby/concession area | indoor (400 seats) |
no | no | no |
| Sergeant Tommy Prince Place 90 Sinclair Street |
|
no | yes | yes | no |
| Seven Oaks Pool 444 Adsum Drive |
Lounge | no | no | yes (with indoor spray pad) |
no |
| St. James Assiniboia Centennial 644 Parkdale Street |
Reception desk–lobby | no | yes | yes | no |
| St. James Civic Centre 2055 Ness Avenue |
Currently closed for building system upgrades until further notice. | ||||
| Transcona Kinsmen Centennial Pool 1101 Wabasha Street |
Lobby | no | no | yes (with outdoor aquatic park) |
no |
* Recreation amenities vary by location but can include weight rooms, indoor tracks, gyms and multi-use rooms.
Group 3 – Libraries
| Facility | Screen Locations |
|---|---|
| Bill and Helen Norrie Library 15 Poseidon Bay |
Reception desk–lobby |
|
Charleswood Library 6–4910 Roblin Boulevard |
Reception desk–lobby |
| Cornish Library 20 West Gate |
Currently closed for repairs until further notice. |
|
Fort Garry Library 1360 Pembina Highway |
Reception desk–lobby |
|
Harvey Smith Library 999 Sargent Avenue |
Reception desk–lobby |
|
Henderson Library 1–1050 Henderson Highway |
Reception desk–lobby |
|
Louis Riel Library 1168 Dakota Street |
Reception desk–lobby |
|
Millennium Library 251 Donald Street |
2. First Floor – South 3. Second Floor 4. Third Floor |
|
Munroe Library 489 London Street |
Currently closed for renovations. |
|
Osborne Library 625 Osborne Street |
Reception desk–lobby |
|
Pembina Trail Library 2724 Pembina Highway |
Lobby–common area |
|
Sir William Stephenson Library 765 Keewatin Street |
Reception desk–lobby |
|
St. Boniface Library 100-131 Provencher Boulevard |
Reception desk–lobby |
|
St. James-Assiniboia Library 1910 Portage Avenue |
Reception desk–lobby |
|
St. John’s Library 500 Salter Street |
Reception desk–lobby |
|
St. Vital Library 6 Fermor Avenue |
Lobby–common area |
|
Transcona Library 1 Transcona Boulevard |
Lobby–common area |
| West Kildonan Library 365 Jefferson Avenue |
Reception desk-lobby |
|
Westwood Library 66 Allard Avenue |
Reception desk-lobby |
|
Windsor Park Library 1195 Archibald Street |
Lobby–common area |
Network Specifications
Displays
- 1080p 55" & 65" LCD screens
Ad Rotation
- Ads play in a randomized loop during facility hours of operation
Locations
- High visibility areas including lobbies, lounges, entrances and hallways with minimal or no surrounding advertisements
Submission Requirements
Static image ads
- Formats supported:
- JPG
- PNG
- Resolution:
- 1920px W x 1080px H
Video ads (no audio)
- Formats supported:
- Preferred: MP4 h.264
- Also accepted:
- WMV 9
- AVI Compressed MP4
- QuickTime h.264 encoded
- Video bitrate: 10 Mbps
- Frame rate: 30 FPS
Deadlines
Final approved screen-ready ad to be submitted no later than 10 business days prior to the start of your campaign.
Contact
Telmo Reis
Advertising Sales Liaison
Phone: 204-803-3898
Email: cms-advertising@winnipeg.ca
Last update:
February 3, 2022