Leisure Guide Media Kit
The City of Winnipeg Leisure Guide is the #1 resource for year-round recreation and leisure planning. Advertising in the Leisure Guide ensures your message is seen by hundreds of thousands of Winnipeggers who plan their activities throughout the year.
Distribution
Digital
- Online version available at winnipeg.ca/leisureguide
- Shared through all city social media channels to drive visitor views
- Digital reach (2017):
- Total issue visits – 250,000
- Total page views – 2.55 million
- Unique page views – 1.75 million
Rates and Dimensions
All dimensions are measured in inches.
| Ad Size | Rate (regular placement) |
Rate (guaranteed placement) |
Width | Height |
|---|---|---|---|---|
| Inside Front Cover * | $4,500 | $4,500 | 8.25" | 10.5" |
| Inside Back Cover * | $4,500 | $4,500 | 8.25" | 10.5" |
| Outside Back Cover * | $5,400 | $5,400 | 8.25" | 10.5" |
| 2 Pages–spread * | $5,850 | $6,728 | 16.25" | 10.5" |
| Full Page* | $2,950 | $3,393 | 8.25" | 10.5" |
| 1⁄2 Page | $1,520 | $1,748 | 7.25" | 4.5" |
| 1⁄3 Page–banner | $990 | $1,139 | 7.25" | 3" |
| 1⁄4 Page | $764 | $879 | 3.5" | 4.5" |
| 1⁄4 Page–banner | $764 | $879 | 7.25" | 2.25" |
| 1⁄6 Page | $500 | $575 | 4.8" | 2.25" |
| 1⁄6 Page–banner | $500 | $575 | 7.25" | 1.45" |
| 1⁄8 Page | $385 | $443 | 3.5" | 2.25" |
| 1⁄10 Page | $300 | $345 | 2.3" | 2.25" |
* includes 0.125" bleed
Ad Shapes
Page Dimensions
- Trim Size (actual page size): 8" x 10.25"
- Bleed Size (.125" bleed): 8.25" x 10.5"
- Live Area: 7.25" x 9.25"
- All live matter (logos, text, important graphics) must be at least .375" (3⁄8 inch) from trim on all sides.
Payment
- All dollar values are net before tax.
- 30 days net.
- Overdue amounts subject to interest of 1.5% per month (18% per annum).
Graphic Design Services
- If print-ready ads are not supplied, graphic design services are available.
- We will create 1 design (maximum 3 hours) at no charge. Additional design revisions will be billed at $60.00 per hour.
Guaranteed Ad Placement
Premium guaranteed ad placement in a section of your choice providing maximum exposure and visibility of your message to your target audience.
- Placements are reserved on a first-come, first-served basis and are subject to availability.
- Sections that are available for guaranteed placement:
- Active Living–Dance
- Active Living–Fitness
- Active Living–Sport
- Adult Leisure
- Aquatics
- Children
- Older Active Adults
- Persons with a Disability
- Preschool
- Services de loisirs en français
- Skating
- Summer Camps
- Youth
Submission Requirements
Print-Ready Ads:
Preferred Format
- Adobe PDF (print-ready, high resolution)
- Name file to indicate advertiser in ad, season and year ad is being published (e.g. acme_dance_studio_S19.pdf)
Colour
- All colour used to build ad must be CMYK only, no RGB or spot colours.
Images
- Photos used in ad must be a minimum 300 dpi at the finished size.
- Line scans should be minimum 600 dpi.
Fonts
- Vector fonts only; we cannot be responsible for the printed appearance of raster fonts.
- Use only legitimate (system or purchased) fonts and do not stylize to a font type (bold or italic) not loaded on your system (check your system fonts folder if the font you want does not show up in the fonts pull-down menu of your application).
Please note: we cannot accept print-ready ads submitted in Microsoft Office (Word, PowerPoint, Publisher), Word Perfect, CorelDraw or Pagemaker.
Ads Requiring Graphic Design Services:
Content/Material Requirements
- Text/ad copy: Microsoft Word or email format.
- Images/photos: minimum 300–600 dpi at finished size in EPS, JPEG, TIFF or PSD format (please do not apply compression or profiles).
- Layout instructions: may be submitted in Microsoft Word or email.
Ad Proof Sign-off
- A proof of the ad will be emailed for final approval.
File Transmission
Ad submissions accepted via email or, for larger files, use a file transfer site such as Dropbox. If you require assistance sending larger files, please contact us and we can help you.
Contact
Telmo Reis
Advertising Sales Liaison
Phone: 204-803-3898
Email: cms-advertising@winnipeg.ca