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Poster Board Network Media Kit

The City of Winnipeg operates a growing poster board network featuring 30 snap frames installed in 15 high-attendance community facilities. Hundreds of thousands of Winnipeggers attend our facilities every year for library programs and services, leisure/active living programming, participating in competitive sport, fitness services, and as spectators.

Snap Frame mounted to the wall.

Facility Attendance – 2017

With over 4.8M visits to our facilities in 2017, our network provides a cost effective opportunity to quickly reach your target audience and maximize the impact of your message.


Aquatics Programs

person diving into pool

300,000+

Registered program visits

Membership Scans and Admissions

membership card

920,000+

Day use of weight rooms, leisure centres and indoor pools


Libraries

person holding book

3 million+

Registered program visits and walk-in patrons


Arenas

person skating

600,000+

Registered program visits, major ice group users and spectators

Rates

Minimum buy: 4 weeks

Number of Boards 1–5 6–14 15+
Weekly Price per Board $40 $35 $30
Printing–per Board1 $25 $20 $15
Ad Changes–per Board2 $40 $30 $20

Contract discounts available

  • 6 months: 10%
  • 1 year: 15%
  • 2 years: 20%

Additional Rate Information

  • All rates are net before tax

1 Advertisers have the option of either submitting their installation-ready advertisement (per our submission requirements) or submitting a print-ready advertisement file (per our submission requirements) and paying a fee to have us print it.

2 Ad changes are done monthly and new artwork must be submitted and approved before the end of the calendar month.

Facility Information

Facility Snap Frame Locations Indoor/
Outdoor Ice Rink		 Recreation Amenities* Indoor Pool Library
Billy Mosienko Arena
709 Keewatin Street
  1. Main entrance
 indoor
(561 seats)		 no no no
Bonivital Pool
1215 Archibald Street
  1. Main entrance
 no no yes no
Century Arena
1377 Clarence Avenue
  1. Main entrance
  2. Main exit
  3. Lobby–viewing area
 indoor
(viewing lobby)		 no no no
Charlie Gardiner Arena
799 Logan Avenue
  1. Main entrance
 indoor
(561 seats)		 no no no
Cindy Klassen Recreation Complex
999 Sargent Avenue 		Stairway to weight room and track level:
  1. Ground level by elevator
  2. Mid-level landing

Lobby/lounge:
  1. Seating area
  2. Water fountain area
 outdoor
(speed skating oval)		 yes yes yes
Elmwood Kildonans Pool
909 Concordia Avenue
  1. Main lobby entrance
 no yes yes no
Eric Coy Arena
535 Oakdale Drive
  1. Main entrance from parking lot
  2. Main entrance to ice area
 indoor
(804 seats)		 no no no
Fort Rouge Leisure Centre
625 Osborne Street
  1. Lobby–facing weight room
  2. Lobby–multi-purpose room entrance
  3. Main entrance hallway
 indoor
(Sam Southern Arena)		 yes no yes
Pan Am Pool
25 Poseidon Bay
  1. Main entrance
  2. Reception area/pool entrance
 no yes yes no
River East Arena
1410 Rothesay Street
  1. Lobby/viewing lounge
  2. Lobby/viewing lounge
 indoor
(670 seats)		 no no no
Sam Southern Arena
625 Osborne Street
  1. Arena entrance hallway
  2. Lounge–spectator warming room
 indoor
(400 seats)		 no no no
Sergeant Tommy Prince Place
90 Sinclair Street
  1. Main entrance
  2. Pool entrance
 no yes yes no
Seven Oaks Pool
444 Adsum Drive
  1. Main entrance
  2. Viewing lobby
 no no yes no
St. James Assiniboia Centennial Pool
644 Parkdale Street
  1. Main lobby
 no yes yes no
St. James Civic Centre
2055 Ness Avenue
  1. Entrance to ice area–east side
  2. Entrance to ice area–west side
  3. Pool entrance
 indoor
(900 seats)		 yes yes no

* Recreation amenities vary by location but can include weight rooms, indoor tracks, gyms and multi-use rooms.

Network Specifications

Snap Frame Dimensions

  • 16"W x 20"H
  • 18"W x 24"H

Installation Height

  • Centre of advertisement is approximately 60" from floor

Locations

  • High visibility areas including lobbies, lounges, entrances and hallways with minimal or no surrounding advertisements

Placements

  • Ad posters are installed at the beginning of each calendar month

Minimum Buy

  • 4 weeks

Submission Requirements

Frame-ready submissions

  • Finished ad poster supplied by advertiser to the City for installation only
  • Finished sizes:
    • 16" wide x 20" high
    • 18" wide x 24" high
  • Note: keep important text/elements at least .375" from edge
    • This area is blocked due to snapping mechanism that holds ad poster in place

Print-ready submissions

  • Ad file supplied by advertiser to the City for printing and installation
  • PDF: high quality, print resolution
  • All images and elements used must be:
    • CMYK
    • 300 dpi–minimum. Lower resolution can mean lower quality of the finished product.
  • Sizes:
    • 16" W x 20" H and additional .125" bleed
    • 18" W x 24" H and additional .125" bleed
    • Must have crop/trim marks
  • Colour matching
    • We can’t guarantee 100% colour accuracy when printing your file, therefore, if you require exact colour matching, we advise you submit a frame-ready ad instead

Deadlines

Frame-ready submissions:

  • 5 business days before the end of calendar month

Print-ready submissions:

  • 10 business days before the end of calendar month

Contact

Telmo Reis
Advertising Sales Liaison
Phone: 204-803-3898
Email: cms-advertising@winnipeg.ca

Last update: February 2, 2021

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